Blog

Satisfaction or Happiness through games?

felicidade nos games
I’VE BEEN ASKING MYSELF WHY MORE AND MORE PEOPLE, ESPECIALLY YOUNG PEOPLE, ARE STUCK TO THEIR SMARTPHONES AND TABLETS WITH MOBILE GAMES AND CONNECTED TO SOCIAL NETWORKS. This same question has had many answers to it: someone answered: oh… just BECAUSE. Someone else said: because I simply can’t stop playing. A third person stated: just to relax, to fill the t...

Leia mais

WHEN GAME PRODUCTION MEETS MARKETING

sinergia marketing games
WHEN I WAS INVITED TO BE IN CHARGE OF THE MARKETING OF SUCH AN AMBITIOUS AND CHALLENGING GAME PROJECT LIKE THAT OF SINERGIA STUDIOS, SOMETHING DREW MY ATTENTION: MARKETING WAS BEING INSERTED IN THE CREATION PROCESS OF A GAME FROM ITS CONCEPTION. There’s nothing new in a company combining marketing and production in the development process of a product, but, ...

Leia mais